Website Discovery Questionnaire

Great websites start with understanding your business and the people you want to reach. There are no right or wrong answers, so go with your gut and skip anything you’re unsure about. We’ll talk it through together. It takes about 15 minutes.

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Your name *

First

Last

Email *

Business name *

Phone

Current website (if any)

1. In one or two sentences, what do you do and who for?

Try: "We help [who] to [do what] so they can [result]."

2. What makes you different?

Why do customers choose you over someone else, or what do they say about you after working with you?

3. What do you most want the new website to achieve?

• More enquiries / calls
• Online sales
• Bookings
• Look more established / credible
• Attract a different type of customer
• Save time answering the same questions
• Recruit staff
• Other

Tick up to 2

If other, please tell us

4. Describe your ideal customer.

Who are they? Age, business or household, location, what they value.

5. When they first land on your website, what's on their mind?

• They have an urgent problem and need help fast
• They've heard of you and want to check out your business
• They're worried or stressed and need reassurance
• They're comparing a few options and want proof
• Something else

Tick the closest

If something else, please describe

6. What might make them hesitate to contact you?

For example price, trust, not sure you cover their area, a bad past experience with others.

7. Who are your main competitors?

Up to 3 website addresses, and one thing each does well or badly.

8. Choose 3 words for how you want customers to feel when they visit your website.

• Reassured
• Safe
• Cared for
• Welcomed
• Inspired
• Excited
• Impressed
• Confident in you
• Understood
• Relaxed
• Energised
• Special / pampered
• In expert hands
• Part of something
• Curious
• Delighted
• Motivated
• Respected
• Uplifted
• At home
• Other

Tick up to 3

into Local be?

If other, please tell us

9. Choose up to 2 words you never want to be seen as.

• Corporate
• Cold
• Cheap
• Old-fashioned
• Childish
• Pushy
• Intimidating
• Boring
• Try-hard
• Chaotic
• Snobby
• Generic
• Other

Tick up to 2

If other, please tell us

10. Where does your business sit on each scale? Choose one per row (3 is in the middle).

• 1 · Traditional
• 2
• 3
• 4
• 5 · Modern

Serious or Playful?

• 1 · Serious
• 2
• 3
• 4
• 5 · Playful

Calm or Energetic?

• 1 · Calm
• 2
• 3
• 4
• 5 · Energetic

Understated or Bold?

• 1 · Understated
• 2
• 3
• 4
• 5 · Bold

Friendly & approachable or Expert & authoritative?

• 1 · Friendly & approachable
• 2
• 3
• 4
• 5 · Expert & authoritative

Everyday / affordable or Premium / exclusive?

• 1 · Everyday / affordable
• 2
• 3
• 4
• 5 · Premium / exclusive

Handmade / personal or Polished / precise?

• 1 · Handmade / personal
• 2
• 3
• 4
• 5 · Polished / precise

Local & familiar or Big & established?

• 1 · Local & familiar
• 2
• 3
• 4
• 5 · Big & established

11. If your business was a person walking into a room, who would they be?

Describe them in a few words: how they dress, how they talk, how people feel around them. For example "a calm, smartly dressed family doctor who always has time for you".

12. How adventurous do you want your website to look?

• Classic: trustworthy and familiar; I don't want to stand out too much
• Confident: polished with some personality
• Distinctive: clearly different from my competitors
• Bold: memorable and eye-catching, I want people to talk about it
• Surprise me: I trust you to push it

Tick one

13. Websites you love (any industry)

Up to 3 links, and what you like about each. Think about colours, photos, layout, how it feels to scroll, simple vs detailed.

14. Websites you dislike

Up to 2 links, and why.

15. Anything already fixed?

• I have a logo
• I have brand guidelines (fonts / colours) that must be followed
• I'd like Voyant to create or refresh my logo / branding

Tick all that apply

Colours I love

Colours to avoid

16. Is there anything else we should know?

Stories, values, a feeling you can't quite put into words. Feel free to email us any photos, Pinterest boards or images that "feel like you".

Send my answers