A steady hand behind every website
Voyant Websites grew out of a design studio with nearly thirty years behind it. That's a long time to learn what actually makes people trust a business online, and we bring every bit of it to each website we build.
Design has always been personal
Voyant Websites grew out of Voyant Design, the graphic design studio Claire Shelswell started in Northampton back in 1998. Nearly thirty years on, the instinct behind it hasn't changed: people decide how they feel about a business in seconds, and colour, type and layout are doing that work whether anyone plans for it or not.
Claire built that first studio around her own terms, flexible enough to fit around a young family, rigorous enough to earn the trust of national and local clients alike. Voyant Websites is the same thinking turned toward WordPress: a small, hands-on team rather than an account manager and a queue of junior developers.
These days it's a genuine family business too: Claire's son Charlie is co-owner and part of the team, alongside a small group of trusted developers, writers and specialists who pick up the pieces that need them. The design thinking behind a Voyant build stays consistent from the first sketch to the last line of code.
Psychology-led, not decoration-led
Every colour, typeface and layout choice is made on how it will be read, not just how it looks on a moodboard.
Colour
Colour carries meaning before anyone reads a word: trust, energy, warmth or authority, chosen to match what a business needs people to feel first.
Type
A typeface sets the tone of voice before your copy does: considered, playful, technical or reassuring, and it has to stay legible at every size a screen throws at it.
Audience
A site for a solicitor and a site for a fitness brand shouldn't look the same. Understanding who's actually looking shapes every decision we make.
What psychology-led design actually changes
Ki-Tran came to us with a site that did the job but didn't do them justice. Drag the handle, or use the arrow keys, to compare their old site with the new one: same business, same message, a very different first impression.
Same content, restructured around the two things people check first: can this company do the job, and can I trust them. Bolder proof points, a clearer sense of scale, and a calmer palette that says logistics company, not dated flyer.
A small team, not a call centre
You'll always know exactly who you're talking to, because Voyant Websites is a genuine family business.
Claire Shelswell
Founder & Creative DirectorClaire leads the design direction on every project, drawing on nearly thirty years designing for print and web.
Charlie Hersant
Founder & technical directorCharlie is Claire's son - the technical brain behind the business and an expert in e-commerce solutions
What you get working with us
Creative
Design decisions rooted in what makes people stop, read and trust, not just what's trending.
Responsive
Quick to reply and quick to make changes, because a stalled project costs you more than it costs us.
Value driven
Built once, built properly: a website that earns its keep rather than needing rebuilding in two years.
Experienced
Design experience going back to 1998, brought fully up to date for WordPress and modern web standards.
Ready to see what a steady hand could do for your site?
Tell us a bit about your business and we'll show you what's possible.