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Short answer: yes. Absolutely, yes. The longer answer is more interesting, and it’s the reason I’ve built my whole business around it. Before I ever designed a website, I studied psychology at university. People make snap judgements based on things they barely notice, and that fascination never left me. Now I see it play out…

Ask ChatGPT, Google’s AI Overview, Perplexity, or Microsoft Copilot a question like “who’s the best [your industry] in [your town],” and one of two things happens. Either your business gets named, with an accurate, flattering answer. Or it doesn’t get mentioned at all, while three of your competitors do. For most business owners, this comes…

Accessibility in design terms refers to the practice of creating products, services, environments, and digital content in a way that ensures people with disabilities can perceive, understand, navigate, and interact with the content effectively. This includes visual, auditory, physical, speech, cognitive, neurological disabilities and temporary disabilities. These temporary impairments might include short term illnesses, or…