GEO · Generative Engine Optimisation

Is your business invisible to ChatGPT?

Ask ChatGPT, Google Gemini, Perplexity, or Microsoft Copilot “who's the best [your trade] in [your town]?” Either your business gets named, with an accurate, flattering answer. Or it doesn't get mentioned at all, while your competitors do.

More and more of your customers ask AI tools before they ever open Google. A GEO Audit shows you exactly what those tools currently say about your business, finds out where they are getting it from, and gives you the fixes, written and ready to install.

Request your free AI Visibility Check

We test it for real, and show you the evidence

We don't guess what an AI tool “probably” says about you. We ask ChatGPT, Perplexity, Microsoft Copilot, and Google Gemini directly, in fresh sessions, check Google's AI Overviews alongside, and record every answer word for word, with the date. Where a tool shows its sources, we record those too, so you can see exactly which page is teaching it a wrong or outdated fact about your business.

Every audit is a dated, verbatim record: the before picture. When you've put the fixes in place, a re-test asks the same questions again and shows you, issue by issue, what changed.

What every GEO Audit includes

  • AI Visibility Baseline

    What ChatGPT, Perplexity, Copilot, Gemini, and Google's AI Overview actually say about your business right now, recorded verbatim with dates.

  • AI-Readable Business Summary

    Ready-to-publish visible website copy that gives AI tools a clear, complete, quotable description of who you are. Visible content is what AI tools actually read and cite, so this is the front-line fix.

  • Schema Markup File

    Structured data, built and validated for your business, that keeps your identity, services and location unambiguous to the search indexes AI answers are built on.

  • AI Crawler Access Check

    Confirms AI tools are actually allowed to read your site, covering both your robots.txt and network-level blocking by services like Cloudflare, which can silently shut AI crawlers out even when robots.txt allows them.

  • llms.txt File

    A machine-readable business summary in an emerging format. We'll be straight with you: no major AI provider has formally adopted it yet. It costs nothing to add, so you're ready if they do, and we never rely on it as a fix.

  • Developer Implementation Guide

    Plain-English, step-by-step install instructions written for your platform, whether that's WordPress, Wix, Squarespace or something else.

  • Executive Summary

    Where you stand, what matters most, and how the audit addresses what you told us.

Three tiers, fixed prices

TierPriceWhat it adds
Essentials£295 one-offThe full core pack above, built from your real details, with a 3-question AI Visibility Baseline as your before picture.
Growth Recommended£595 one-offEverything in Essentials, plus an expanded 6-question baseline covering buying-intent searches (the “can you recommend a…” questions where most businesses turn out to be invisible), a Content Recommendations Report, a 10-question FAQ Content Pack, a Consistency Audit across 5 key directories, and an AI Citation Sources Report showing which third-party sources the AI tools are actually reading in your market and where you need to be listed.
Complete£995 one-offEverything in Growth, plus a 10-question baseline testing every named service and your reputation, a Full Directory Consistency Audit across 15+ listings, and a Competitor GEO Comparison naming exactly where you stand against your rivals.

Re-Test: proof the fixes worked

Once your fixes are in place, a Re-Test (from £95, free within 90 days of a Growth or Complete audit) re-runs your original questions word for word and scores every fix: fixed, partially fixed, or not fixed.

Monthly monitoring plans

GEO Watch (£39/month) and GEO Grow (£99/month) deliver a full review every quarter, tracking your visibility trend and confirming your fixes are still live, so improvements don't quietly slip backwards.

How it works

  1. Free AI Visibility Check. We test how you currently show up across the AI tools and send you a short findings report. No cost, no obligation, and the findings carry straight over if you go ahead.
  2. Your audit. We run the full gather for your tier and deliver your report as a Word document you keep: findings, evidence, and every fix written out ready to use.
  3. Install the fixes. You or your developer put them in place, guided step by step by the implementation guide. If you're on a platform that can't support a particular fix, the guide says so plainly instead of leaving you stuck.
  4. Give it time to take effect. AI tools typically take four to eight weeks to re-read your site and update their answers. Anyone promising overnight AI rankings is overpromising.
  5. Re-test and see the difference. The same questions, asked again, scored against your original baseline. Evidence, not a guess.

Frequently asked questions

What is Generative Engine Optimisation (GEO)?

GEO is the practice of making a business easy for AI tools like ChatGPT, Google Gemini and AI Overviews, Perplexity, and Microsoft Copilot to find, understand, and recommend accurately, in the same way SEO optimises for traditional search engines.

Is GEO the same as SEO?

No, although the two support each other. SEO optimises for ranking in a list of search results. GEO optimises for being the answer an AI tool gives when someone asks it a question, with no ranked list involved. A site can rank well on Google and still be invisible to AI tools.

Can you guarantee ChatGPT will recommend my business?

No, and you should be wary of anyone who says they can. AI tools decide their own answers and can even phrase them differently from one session to the next. What we can do is fix the things that keep businesses out of those answers: wrong or missing information, inaccessible sites, thin content, and inconsistent listings, then measure the difference with dated before-and-after evidence.

I've read that llms.txt doesn't do anything. Why do you include it?

You've read correctly: no major AI provider has formally committed to reading llms.txt yet, and we tell you that upfront. We include it because it costs nothing, carries no risk, and means you're ready from day one if adoption comes. No result in our audits ever depends on it. The fixes that do the real work are your visible content, your structured data, your crawler access, and your listings.

How much does a GEO Audit cost?

Essentials is £295, Growth £595, and Complete £995, each a one-off fixed price with no ongoing obligation. Re-tests are from £95 and free within 90 days of a Growth or Complete audit. Monthly monitoring plans are £39 or £99 per month.

How long before I see results?

Typically four to eight weeks after the fixes go live, which is how long AI tools take to re-read a site and update their answers. That's why the re-test is free within 90 days on Growth and Complete: enough time for the changes to land, measured properly.

How do I find out what ChatGPT says about my business right now?

Ask us for a free AI Visibility Check. It's a short, findings-only report showing how your business currently appears across the main AI tools, at no cost and with no obligation. If you go ahead with a full audit, the findings carry straight over so nothing is wasted.

We run this on ourselves

Before we sold a single GEO Audit, we ran the same process on our own website: the same questions, the same tools, the same fixes, the same re-testing. This page, and the site it lives on, follows every recommendation we make to clients. You're welcome to check.

Find out what AI tools are telling your customers

Start with a free AI Visibility Check, or book an audit from £295.

Get your free AI Visibility Check

or email info@voyantwebsites.co.uk